Nothing is more exciting than finding your first client for your medical staffing agency. You may be starting a recruiting staffing agency or a nursing or OT temp agency, it does not matter what you are starting, what matters is how to find your first client.
Well, this action is what drives any new business crazy. You can have what I call the paper business set up, but if you cannot find clients, your business will not survive.
So, what must a new staffing agency do to get your first contract? Well, let me as the question differently, what action, if done today will produce the higher likelihood of your company securing its first contract?
If I had to pick one action and one action only to do to find my first staffing contract I would approach a manager and offer them your company as a backup to their existing staffing agency. I would not push my staffing agency as the primary source.
Why not? Well, I believe a soft approach will turn into a viable contract as appose to approaching a facility with a hard offer of you versus them.
What I mean is, the current staffing agency that may be firmly implanted in a facility may be there because they know somebody or the charge a very good price. I have always found that something is always wrong, something may not be good and that is what you will need to find out.
The sooner you get into finding out what is wrong the sooner you will get a contract. That is why I always tell my readers to enter marketing to a facility as a soft approach. The soft marketing approach to hospitals may be the difference between getting a staffing contract and not finding any business.
There are many other methods you can use and I recommend many more type of marketing methods, but the question was just using one method, what method would I use.
You will have to be persistent when meeting managers or supervisors. These are the decision makers and those decisions makers are who you are trying to impress. Make them believe your services are the best, make them want to talk to you. Offer them a free shift to get to know you company. Send your best employee or send yourself to cover the shift if you are able to. Do whatever it takes to make sure you fulfill the needs of the client once you get your first medical staffing contract.